"Our mission is to catalyze innovation throughout the creative community by collectively building our intelligence around sustainability. For this cause, we advocate inverting the traditional model of competition, and encourage pooling knowledge so that all may benefit and build on marketable and sustainable solutions. We believe this will create positive social and environmental impact."
Catalyze innovation? What they hell does that mean? It seems like they are trying to say that they want everyone to share information about sustainability with the hope that this will allow us to be more creative. I agree but why make it so complicated? It reminds me a little of a sales pitch version of the 1919 Bauhaus manifesto. I could be wrong but this has the IDEO-jargonizer finger-print all over it. Anyway, instead of stating that when it comes to sustainability they are going to be better sharers it might be simpler to just share the information. Also, DA? come on.
No comments:
Post a Comment