A lot of people do not enjoy the NFL preseason but I love it. I like seeing all of the new players and gaining information on who is going to be playing in which situations. It is also nice to get a look at the new coach's playbook and strategies. Unfortunately even NFL ticket doesn't play the Preseason games so you have to catch the games on replay. In the critical week 3 game Buffalo is on at 2:00am Sunday. I will stay up for it but until then it is fun to watch the ESPN gamecast, sort of a realtime cartoon version.
They used to be the pinnacle of lifestyle brands but they sure look pathetically corporate and stiff now. The colors, patterns, forms and even the materials look a lot like something one would expect from Eddie Bauer not Burton. I think it is hilarious. Having suffered through working with the pompous, self-appointed trend setters at Burton it is sweet to see them make themselves thoroughly irrelevant.
Aside from the poor use of the script sub-branding these guys did a nice job of carrying a line-look across a broad range of products made with a varying materials and processes. They also did a nice job executing simple sheet forms that read as precise volumes rather than a series of planes.
I saw a preview for this movie on itunes during lunch. The premise is a bunch of businessmen that lose their job while all having families and expensive lifestyles to support. This seems like a really dismal premise for a movie. I can not imagine anyone wanting to go see it even if Ben Affleck is taught the value of hard labor by Kevin Costner. This seems pretty grim.
Even as an occasional visitor to New Haven, I have found that there are a couple genuine, special spots. One spot is a hotel called the Study at Yale (and their restaurant, Heirloom). The people that work there are thoroughly enjoyable and the food is interestingly unusual without being pretentious.
Other than the color palette I am not sure that there is much of a connection to the mini-brand. But the idea of a mini/airstream co-branded offering is cool and could be really compelling. Unfortunately, this concept misses one of the key features of any Airstream which is cleaver and efficient use of space. Their interiors usually anticipate use patterns and respond with intuitive features that make living in a tight space seem luxurious. This concept looks more like a really expensive deck on wheels.
Here is what the Sonoma website says: "Experience the only toaster with a viewing window that lets you watch the toasting process in action. Set the toaster to an automatic brown setting, or simply press a button to pop up your toast when it’s browned just the way you like." I think I might like to view the toasting process and I really like a good piece of buttery rye toast but $250 seems excessive. (Nice find Heather)