From an industrial design standpoint data storage is proving to be an interesting category. There are many small players that could benefit from a distinctive own-able aesthetic but most are caught somewhere between that ambition and the temptation to aspire to nothing more than to visually blend into the background. They also present the usual design challenges that come with low volume. I think that this is Blu-ray line is also a fair example of what picking a distinctive color can get you...although this particular hue little behind.
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