11.1.09

New Nike store concept


I just went back to the New Nike Store in West Farms mall. It was my second visit. No doubt that they are targeting a younger audience with the concept. It is almost like old NikeTown meets Hollister. The fixturing is as interesting as I remembered from the first visit, and based on what I am seeing from other brands this is a good local place to come to take a look at color and pattern trend. Particularly interesting are the combinations of jewel tones and the lack of an obvious line thread, clearly an overt departure that is bolder than usual for Nike.

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