Like Porter and Cable and Hobart in the commercial food business these guys went for so long without any design that it is great to see them trying something...but this looks to me like it was done by either a less experienced industrial designer or a heavy handed marketing based team. Not that it is bad, I think it is quite good, it is just a little too black and Decker and when I think Milwaukee I think WAY tougher and more professional than BD. This looks to me to have lost a lot of that toughness.
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