10.4.08

XC60 Crossover


While really interestingly detailed and strongly proportioned I think that this is a good example of what happens when designers that do not know and love the brand try to get in and change the identity to fit their design vision rather than the other way around. There are LOTS of great things going on here but is it what you want when you buy a Volvo...or a Mazda? Maybe I need to see it in person.

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