I just found out that the Made for Me line has made it to the finals on the Businessweek IDEA awards. Really exciting to once again be a finalist although I know that this category is a real long shot for one of the few golds that will be handed out. Still I can not help but hope. It would be an amazing cap to a terrific project with our friends at Playskool/Hasbro. Projects with the kind of scope, ambition and vision of this one do not come along every day and we would all love for that to be recognized by our peers.
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