Not it

This isn't the new format mentioned below. I think this version came out in 2010. Although interesting, the whimsical, bubbly form is running against all current design trends. It reduces the perceived value and creates a feel that, while fun, seems low tech and dated. I think LD instant prints probably still have a market but the device form ought to let the result be the focus not the housing. That is tough for designers to do. That being said, given Polaroid's condition it is impressive that they are still taking big swings like this.