30.6.09

antidesign at MoMa


This is the "MUJI" which means "Mujirushi Ryohin" in japanese which means "No Brand Goods." Their philosophy is "innovative and simple materials, processes, and packaging resulting in products are streamlined, environmentally friendly, and beautiful in their simplicity." That sounds good but results are a generic and cheap looking razor. It is compact and simple but the details in particular make it look dated and imprecise. Where is the "innovation"; the top ingredient in their design philosophy?

1 comment:

.karl said...

The innovation is in the "on" AND "off" slider. super genius...