Saw this at MoMa also. Here is their write up online:
"You don't have to get all prickly hunting high and low for paperclips. This clever porcupine creature, by young Korean designer Mika Kim, lets you collect them neatly, and adds a touch of wit to your desk. Made by Alessi of PMMA plastic and magnetic steel."
Does it add a touch of wit to your desk? I think that maybe it is time for the folks at Alessi to diversify their approach a little more.
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