More Fiskars

I was talking with a friend about Fiskars last night and learned that they have a new line of products. (At least new-ish.) They are well known for their scissors and the innovative cutting/craft devices but this is equally if not interesting. It is a rain water collection system that attaches to standard downspouts. By the look of the rendering it is still somewhat conceptual. My only question is, where is the design? I sort of expect more from them don't you? Check it out on Fiskars.com