29.7.08

ipod


I am sure that it is well known that the team at Apple knows their design history but I think that this is a good example of how it can be refined and made contemporary. Also, Dieter Rams' 10 principles for good design are always worth a quick review.

• Good design is innovative.
• Good design makes a product useful.
• Good design is aesthetic.
• Good design helps us to understand a product.
• Good design is unobtrusive.
• Good design is honest.
• Good design is durable.
• Good design is consequent to the last detail.
• Good design is concerned with the environment.
• Good design is as little design as possible.

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