21.3.08

Samsonite Black Label


Samsonite does so many things so well. There basics are so useful and intuitive that it is hard to throw them away even when they have reached the end of their long abused life. The attention to detail and material selection on some of them is actually delightful. Unfortunately their quest to be more global seems to be dragging the brand towards Euro-crap. It is almost like they decided that since Tumi is kicking their ass their ass they needed to get whimsical. Well, they should have held onto their in-house design team because the new stuff is not going to resonate. Any idea what would make them think that an $800 hardsider with a rib cage embossed in it was what people wanted?

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