Crown

For as long as I can remember Crown has lovingly embraced industrial design and utilized both in-house designers and consultants to craft a formidable leadership position that is also user friendly. The amount of time that is required to give such a functional product this refined aesthetic is not to be underestimated. And even if they have all the time in the world the organizational support is still quite impressive. Still with all the great design going on out there I wonder if the fact that they are a platinum financial supporter to the IDSA effects the award process at all. I suspect it does for two reasons, they win almost every year and they have not been sustainable or cutting edge in a long time. These tend to be two of the most important criteria for winning. It seems suspicious to me but it is also a very unpopular topic within the IDSA ranks. My opinion is that they are playing it safe now and should get back to their truly innovative and inspiring roots. No small task.