29.2.12

alessi kids watch


Nice idea with decent colors but the characterized form is a little too Shrek. Also, kids usually want their first watch to look more like a watch than a toy. For this demographic they would have been better off being a little bit more ipod and a little less toon town and the design should have emphasized clarity on the dial. Also, a better integrated case and band would have given it broader appeal and higher value perception.

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