Some of what Dyson does is easy to admire, like their monochromatic but still saturated approach to color and their careful use of textures and gloss. However the robotic, outer-space aesthetic that they helped bring to dominance in the category is as overworked and dated as it is pervasive. This example shows an imitator whose detail and form language completely lacks harmony and fails to communicate any desirable traits about the products performance.

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