23.6.11

Keurig


This has to be the strangest design of any of the small electric housewares leaders. The form is neither modern nor transitional and blue light (though visually compelling) does nothing to support the category and the finishes lack continuity. none of it adds up to a $100 product and yet they are the category leader. It must be the machine-like professional feel that separates it from the standard brewer and makes it work

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