I don't know anyone that has decided to take on more TV related complexity and get apple TV. There is so much going on in that area right now with Tivo, DirecTv, netflix, DVRs, internet TV, PPV, amazon on-demand and everything else that it is understandable. But this remote is so simple a clean, this alone might make it worth a try. And, after reviewing dozens of CES innovation award entries it is clear that this brand clarity and simplicity is a lot harder to execute than one might think.
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