According to "The Dieline" the assignment was "to renew the brand image and packaging of the wine Septiembre." Septiembre is one of the leaders of the Argentine market. This solution is based on the concept of Spring night and the new flower icon builds colorful patterns in each variety/label. It caught my eye because the spring themed graphics on a wine called Septiembre seemed weird...but I guess that is when spring is in Argentina. I like the retro kitchen apron colors and patterns.
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