Sprig

There is a lot to like about what Sprig is trying to do. For example: all Sprig Toys Eco-Trucks are molded in a durable, child-safe, biocomposite material made from recycled wood and reclaimed plastic. No decorative paint is used in the production process, packaging is minimal and responsible manufacturing partners are selected to reduce Sprig's carbon footprint on the planet.

However, they missed the opportunity to be cool. The materials and finishes are great but the forms are caricatures that emphasize the wrong features. Instead of looking powerful, fast and cool they look mushy and warped. They should have been more Tonka/Rescue Heros inspired.