Why do designers prefer Target? Is it because Walmart is evil. Maybe, but not for me. Although you could certainly argue that the merchandise at Target represents better design this is not the primary reason why I prefer Target. The reason is that it is a superior shopping experience. Less clutter in the aisles, more cleanly stocked shelves, better lighting and WAY better signage. If you shop item by item the prices are fairly close. (Of course Target is way ahead in clothing, infant toddler, homegoods and HBA.)
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