26.8.08

Chef n zip flip


The team at Chef n has some interesting things going on. Their materials and attention to finishes are exception but what is up with the color? I understand that their marketing team is enamoured with the brand color (pea green) and it does create a strong identity, unfortunately it is a color that most people are not into, which seriously limits add on and set purchases. Here is what they have to say about themselves and the ZIp- Flip "It's time to replace that old turner in the kitchen and upgrade with the new Chef'n Zip Flip. These colorful tools spice up an old boring must-have in the kitchen while their innovative design simplifies daily tasks. The durable nylon construction protects nonstick cookware, while the silicone handle doubles as a spatula! Now one tool has two completely different functions!" I am not so sure about the exclamation points either.

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