1.9.07
Alessi
Everyone likes at least some of the Alessi products. I think that the attached an interestingly simple example but an even better example of how photography can make good designs look great. What or who is Alessi?
Alessi was founded in 1921 to produce tableware products primarily in metal. In 1935, Carlo Alessi (born 1916) son of Giovanni, was named design chief. In 1945 he ascended to chief executive and designed the coffee service Bombé, an industrial piece manufactured in four sizes. That same year Carlo's younger brother, Ettore Alessi joined the company as a technician.
By the 1980s, Alberto Alessi took over the management of Alessi and launched the Alessi company into the design decade through collaborations with designers and architects such as Ettore Sottsass, Richard Sapper, and Achille Castiglioni.
Among the best known of the company's product range are Richard Sapper's kettle with a two-tone whistle, Michael Graves' kettle with the bird shaped whistle, and Philippe Starck's Juicy Salif citrus squeezer.
In 2006, the company reclassified its products under three lines: A di Alessi (products with lower price points), Alessi (the main collection) and Officina Alessi (the most experimental and limited edition pieces). 2006 also saw the opening of Alessi's first New York City flagship store in SoHo.
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