electrolux competition

These guys are taking some heat from the design community for sponsoring a competition that is too far out there. There seems to be a some cause for it but many of the top 25 concepts are pretty interesting. This concept is well done although it has been around for a while; even the form is pretty conservative. It is only 1 out of 25 but I am not sure that this one deserves the criticism. You can see more of the top 25 at electroluxlab.com