Great piece by Julie Taggart. Dean at CCAD. If you have been to this part of the country you know that she not only captured the look of it but the feel, charm and emotion too.
This is a snapshot from the black eyed peas video. It almost looks like a pulsating alien rubic's cube. It's a fun video and one of the boys favorite songs - they love the synthesized voice.
I have not tried the beer but the graphic is a nice departure from both the Magic hat inspired stuff and all of the text heavy packages. The graphic is detailed and fussy but has a nice organic feel and makes the standard pack look different and higher end.
It looks like the concept rendering is close to the real thing. (This is from the apple home Apple home page.)The idea of connectivity/modularity on these is interesting but I am not sure what it gets you beyond a cool, modular aesthetic.